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We are in the midst of one of the most exciting sporting events in the world right now. The FIFA World Cup 2022, which takes place in Qatar, started on 20th November, with the finals held on 18th December. A total of 32 teams have taken part in the most watched sports event of the year, and many cryptocurrency enthusiasts turn their heads into how this event can also help promote the industry.
With hundreds of millions of people watching the football matches all around the world, the fans will have the chance to get closer to their favourite players and up their sporting experience. This is thanks to several cryptocurrency projects and blockchain-based games that were announced in collaboration with FIFA. What projects are these?
While many predicted that the FIFA World Cup in Russia in 2018 would be the big break that will take cryptocurrencies to mainstream, not many projects, games or platforms gained attention during that football championship. battle during that time, lack of their preparedness or understanding does not matter now.
What matters is the fact that four years later, at the 2022 FIFA World Cup in Qatar, the cryptocurrency industry seems to be doing much better. Amongst other things, it is thanks to the FIFA press release that happened on November 10th , in which the leading football association confirmed the launch of four blockchain-powered games. Which of them are connected to this championship?
Phygtl is a fan engagement mobile application with the goal of taking the fandom into a new dimension. It creates a close experience for fans, who can join the game under the mission to co-create the global fan generated digital reward game unlike any other.
Thanks to this game, the fans can augment a golden-globe-football from the palm of their hands and bring it into life. They can also own fragments of the best FIFA events or moments by immortalising their chosen FIFA World Cup pictures and videos. These include some of the most popular goals, celebrations or most memorable moments.
“This is a hugely exciting group of partnerships we’ve entered into as we embrace a new, digitally-native football fan and engage with them in the spaces we know they are already active within.”
Those were the words of Romy Gai, the Chief Business Officer of FIFA. Gai also believes that FIFA is on a good track to build the gaming strategy for a long future, as its management believes that Web 3.0 will have an important role to play. The release of Phygtl, as well as the following apps should only help with that.
Uplandme: FIFA World Cup Qatar 2022 is probably the largest blockchain-based Metaverse mapped to the real world in which the players can buy and sell virtual properties. In this game, which is situated in the Upland Metaverse, the fans can also collect official FIFA World Cup digital assets, travel to the replica FIFA World Cup Lusail Stadium and Village or shop for items representing the national colors of their teams.
Moreover, they can also trade their assets with friends or win many prizes. This game thus provides several opportunities for everyone who is interested in FIFA World Cup events in general or with the current one.
The AI League: FIFA World Cup Qatar 2022 Edition is a 4-on-4 casual football game . It is played by AI-controlled characters, where the players get to input their actions in tactical and fun moments to create the most engaging and enjoyable activity. In this game, the players act as coaches and owners of their own team. Thus, they get to decide what they want to improve through training processes.
Additionally, the players are able to collect and trade characters in game. Thanks to features such as these, each player can thus create the team with the combination of their favourite players. The games in the AI world then take place in such locations as Paris, Rio or Seoul.
Last, but definitely not least, FIFA has also announced Matchday Challenge , which is targeting the emotional high of football and fandom. This is thanks to the highly engaging casual prediction game, which is based on football cards. The players of the game, which In this case should probably be called gamers, are collecting and possessing Matchday player cards.
These cards feature different statistics and information such as names, likenesses or photographs of professional athletes. This creates the most engaging game experience, which brings the fans closer together.
All of these games are complemented within the FIFA+ Playzone and FIFA+ Collect, which are newly launched platforms where the fans can not only enjoy the current World Cup, but witness future launches and playing opportunities that will combine blockchain-based projects and FIFA events.
The combination of the FIFA World Cup that is currently ongoing and the cryptocurrency sector can be also seen through different projects. One category of these projects are fan tokens. While these are mostly popular at a club level, some countries do have their fan tokens for their nations as well, yet they do not immediately need to be official, partnered or created by the given national team, so be aware of the scams.
Nevertheless, some countries do have their fan tokens. These are for instance Portugal National Team Fan Token (POR), Brazil National Football Team Token (BRA) or France Fan Token (FRA). Especially the last one however seems to not be affiliated with The French National Team, meaning extra caution should be in place.
Universidad de Chile Fan Token (UCH) belongs to the same category, while the country is not even featuring in the current World Cup. On the contrary, Argentina is featuring in the World Cup, and also has its own token, Argentina Football Association Fan Token (ARG). However, after a surprising loss to Saudi Arabia 2-1, ARG token has lost more than 22% in price in a day. This only shows how volatile and unpredictable the price movements of these tokens can be based on the Small capitalisation as well as the unexpected results of the matches during the World Cup.
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