The 2022 Qatar World Cup, starting in November, will be the first World Cup to include several crypto partners and a dedicated NFT collection. Not only that, but it will also be one of the most hyped World Cups in history, as the sport is entering a post-covid world.
The 2022 World Cup will be one of the most significant sports events this year, with millions of expected fans and viewers tuning in to see which football nation will be crowned the best in the world. The World Cup will be enabled by several crypto sponsorships and an exclusive NFT collection by FIFA to add another layer to football fandom.
It will be the first-ever World Cup where crypto plays a significant role, cementing how much the decentralized world has grown and how much potential there still is. It will be a World Cup where it can once and for all be proven how the sports and crypto worlds can mutually benefit each other in many different ways.
The biggest headline for crypto enthusiasts heading into the 2022 World Cup is likely the FIFA+ Collect NFT collection. This NFT collection is put into place by FIFA, the international governing body of association football. Everyone familiar with football knows how important FIFA is to the sport, so an NFT collection made by this association is something to keep an eye out for.
FIFA+ Collect will have an initial Genesis Drop, which aims to enhance football fandom. It allows football fans to become the owner of football history through the Genesis pack. A pack contains iconic highlights from the history of the FIFA World Cup. It can be the most historical goals, celebration scenes, and much more.
According to FIFA+ Collect, this is the chance for people to “start [their] collection off with a bang and begin an unforgettable journey of owning the greatest highlights in football.”
The packs inspired by the FIFA game packs are on sale for $4.99. At the moment of writing, over 140,000 packs have been claimed, and the number keeps increasing.
Each pack allows you to find common, rare, epic, or iconic assets. The different rarity tiers add a layer of luck to the NFT packs, but that isn’t necessarily bad.
With the right luck, you can be the proud owner of Ronaldo’s 2-0 goal in the 2002 World Cup final between Brazil and Germany, sealing Brazil the trophy. Or what about Jordan Pickford’s incredible save for England in their game against Colombia during the 2018 World Cup in France?
No matter which of the 39 different packs you hit, there will be a guaranteed epic moment inside if you are a fan of football. It might not be the most profitable investment compared to other NFTs, but with the price of $4.99, it’s not to be expected. But who knows, there might be a significant demand for the iconic ones.
The popularity and positive responses to these packs are evident and solidify the value NFTs can bring to a sporting event. While hardcore NFT collectors are used to the value NFTs bring to communities, it’s still new in sports. As the biggest sports in the world continue to discover the potential of crypto, NFTs, and other Web3 products, actual mainstream adoption is moving closer step by step.
To put the cherry on top, the 2022 World Cup even signed several big crypto sponsorships to help promote and fund the tournament. Ultimately, it’s expected that these funds will help FIFA reinvest in football and improve the sport simultaneously.
Even though the World Cup has opened its arms to the crypto world, it doesn’t mean that skeptical fans are gone. Many people will still stay critical of crypto partnerships and NFT projects associated with sports.
A concern might be that crypto money will take over any big sports event, including this year’s World Cup. While crypto money plays a bigger part in these events, it has excellent benefits that must be recognised.
Getting sports fans into NFTs and crypto will help the space move closer to mainstream adoption – something many crypto enthusiasts are fighting for. Partnerships like these surely help the crypto space, but it goes both ways.
Crypto has already proven that it can help the other way, boosting attention around sports events and opening new doors for fan engagement. The FIFA+ Collect is one example of new fan engagement, but there is more. Several crypto tokens already exist in the sport, powered by some of the biggest teams. Take $MESSI, $BAR, $PSG, and $JUV as great examples.
With the help of crypto, the distance between fans and players or teams is smaller than ever. Teams and players can engage with their fans through the metaverse, virtual events, and create exclusive fan goodies.
FANtium is a great example of a platform that connects crypto and sports through NFTs and betting. FANtium lets people invest in their favorite athletes and rise along with them. It’s a concept that wouldn’t exist without the influence of crypto, and it likely won’t be the last platform to innovate fandom in sports.
As the 2022 World Cup gets closer, more crypto-related events will likely pop up surrounding the tournament. BingX will be a part of it, with an upcoming World Cup event closer to the start in November.
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