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Data is the most important commodity of this decade. This might change in the future, if there are some inherent changes in several systems and sectors and their current setup. A lot of progress in past decades has been made thanks to centralization, during which, the biggest companies in the world have essentially become data harvesting hubs.
However, this could change thanks to some decentralized solutions. And the internet provides the best gateway for this change to start. With several decentralized Web 3.0 solutions and gateways to the world of internet, the decentralized movement can help with solving many prevailing issues that are starting to be more frightening now than ever before.
While Web 1.0 can be viewed as the early stage of the internet, Web 2.0 can be considered to be the internet as we know it right now. That means a few huge companies running most of the social media, advertisements, search and so on. Technology giants are in charge of most of the platforms, services or products that people all around the world use every day.
With just a small number of companies behaving like global conglomerates, the data that is being produced by the users of the products released by these companies, is being collectively harvested. This is due to the centralized nature of the current state of business, finance, technology etc that the likes of Facebook, Google or Amazon can help for their profits.
However, Web 3.0 has a potential to change that. Thanks to the decentralized nature of many of the Web 3.0 solutions, the users of these services or platforms would be able to reclaim their data in a decentralized fashion. Censorship-resistance can become a key to owning your own data or being in charge of who you share the data with.
Web 3.0 browsers or gateways might be the best way to start with this. The cryptocurrency world has produced some of the most interesting projects with incredible features and characteristics that have the potential to change the current paradigm. The following projects are just some of the most exciting Web 3.0 solutions that can help its users to regain the power over their personal data via browsers or web extensions.
One of the most interesting projects in this sphere is Mask Network (MASK). MASK is a gateway that, to put it simply, allows its users to access the Web 3.0 through its extension. This then allows them to, for instance, use Twitter or Facebook over its decentralized version, meaning that the messages are encrypted.
However, there are many more benefits that could improve the user experience when Mask Network is used. These include secure messaging, different payment networks, file storage or sharing. All of these will also provide more private experience, meaning that the data will not be shared with any third parties. Thanks to this the users can reclaim their data back, without exposing themselves unnecessarily to third party providers.
This has more benefits than might meet the eye. Once the technology giants will not be fed with data by users, the leverage of the users over the platform will grow. This could then push the technology companies to improve their services for the users, not for the advertisers.
Mask Network implements a number of different technologies and crypto projects to help achieve its goals. For example, once the Mask Network extension is applied, the users can log in with their Mask IDs which support different blockchains such as Ethereum, Binance Smart Chain, Polygon and others. It also provides a cryptocurrency price bar, which is powered by Uniswap and Sushiswap.
Additionally, it allows the users to hold their NFTs in one place, while also having a chance to trade them directly on the social media platforms. This is thanks to the collaboration with OpenSea. The whole profiles of the users can be then stored on the decentralized network and accessed through the Mask ID from anywhere in the world.
Mask Network also has its MASK token, which is a governance token for its MaskDAO. As is common for these types of tokens, MASK token represents a vote in any DAO-related activities. At the beginning, 100,000,000 MASK tokens were created, with more being unlocked over 3 years. The basic tokenomics states that the 7% of unlocked MASK supply goes to “Community Public Offering,” 23% goes to the team, 14.25% is allocated to early investors and the 39.75% remaining will be held in reserve.
RSS (Really Simple Syndication) is the second project that we will introduce in this series about emerging Web 3.0 gateways. More specifically, we will look at RSS3. RSS3 is considered to be a next-generation feed protocol that aims to improve decentralized social, content or e-commerce applications on Web 3.0. RSS3 claims to be the feed of Web 3.0.
RSS3 works around some key features and characteristics that are as follows:
Thanks to these features and main characteristics that should power the RSS3, this project aims to improve the Web 3.0 experience for assets, content, social networks or any other types of feed that can be built-in Web 3.0.
RSS3 is also built in such a way, as to encourage developers and users to build third-party applications. This is done through a simple UI on distributed nodes. Through this, RSS3 hopes to give a right to create and distribute data directly to users, without any third parties, centralized governing bodies or huge technology conglomerates.
Overall, the project is trying to accomplish a creation of a platform, where information and data would flow freely. Ideally this would be done efficiently, securely and in a distributed way. Just like other Web 3.0 gateways, RSS3 is also aiming to give the power over the data back to their users and take it away from any third-party or centralized authority.
Last, but definitely not least, we will introduce Brave and its Basic Attention Token (BAT). Brave is probably the best known Web 3.0 project that has come out of the cryptocurrency world. It is also one of the longest serving cryptocurrency browsers, since its ICO took place in 2017, when it was sold out in record speed, securing 35 million dollars in less than a minute.
Brave offers different services, amongst which the Brave Browser seems to be not only the most popular one, but also the most important one. Brave Browser was one of the main reasons why Brave Software Inc., was created, since the team had a very specific goal in mind. That was to bring back the ad-free pages, privacy, neutrality and freedom while browsing on the internet.
More specifically, Brave wants to help with freedom from surveillance or data theft. Their core mission is to safeguard the data of the users, while protecting their privacy and rights. And the only thing that is necessary for that is to download and use the Brave Browser, which the team claims should take less than 60 seconds.
Brave does this thanks to several features and products it provides. Brave Browser is one of them, however there is also Brave Search, which does not share, sell or collects the users data or Brave Wallet, which was the first secure crypto wallet that was in-built directly into the browser. Other than that the project also offers Brave Firewall and VPN, Brave News or Brave Rewards.
Brave Rewards are paid in Basic Attention Token (BAT), which is a native token to this project. The users who decide to view ads on Brave are then paid in BAT for it. BAT is thus mostly a reward token in the whole advertising ecosystem. It is usually exchanged or shared between the advertisers, publishers and users. What is the most important is the fact that most of the rewards are distributed to the users, making it more user friendly. The incentive to allow ads is thus higher, however, it is still only an option and not a default.
What really stands out about Brave, other than its longevity and popularity, is the team behind the project. More importantly, the two main founders of Brave, Brendan Eich and Brain Bondy. Eich is CEO of Brave Software, but he was also co-founder and CTO of Mozilla when it was invented. He was also helping with the launch of Mozilla Firefox in 2004. Bondy, was one of the software engineers at Mozilla, but also a development lead at Khan Academy.
Only these two team leaders have a combined 50+ years of experience in the field, while being highly recognised in the internet browsing software industry. Other than them, the team consists of numerous other members with extensive knowledge and understanding of the internet browsers, softwares, marketing etc.
While there are many other projects in the segment of cryptocurrency and Web 3.0 gateways, these three are probably the most promising or most interesting to watch. They all have rather similar goals of giving the power over the data back to the users, something that the centralized Web 2.0 is not doing. The move away from Web 2.0 to Web 3.0 is thus mostly about decentralization, security, privacy and open-source, which all these projects are taking very seriously.
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